Bulgaria: Ecodose by Savex – the big impact of going small
Ficosota has been operating for more than 25 years and its main activities are related to the manufacturing and selling of fast-moving consumer goods in the categories of fabric and home care, personal care products, tissue, diapers, and hygienic products. The company is among the top 3 leading companies on the national market. Read more about the project here.
At the beginning of 2018, Ficosota launched its Savex laundry capsules on the Bulgarian market, and in the first six months following the start of sales the company managed to take a 13% value share of the capsules segment in the Bulgarian market.
Developed a more innovative product
In the last two years, the company has in-house developed a new formula capsule with a smaller size in which the quantity of detergent is significantly reduced, without affecting the quality of washing. Aroma kernel has been added and it makes capsules even more attractive for the customers. For the mini-capsule, Ficosota possesses protected international design and will apply for a certificate for a utility model for the aromatic kernel. The mono dose is composed of a unique two-section flower shape, having different formulations for both sections. The surrounding section formulation is created in a way to give the maximum washing performance. The inner section “fragrance booster core” contains encapsulated fragrance giving maximum fragrance performance on the dry cloths.
The main outcome of the project and the grant amount of 450.000 euro is increased competitiveness of Ficosota through the installation of a new production and packaging line for laundry mini-capsules - a perspective niche product, which is defined as the most innovative product in the detergents market. In addition, the environmental effect of the new product is huge. Overall, it is a state-of-art product allowing the company to increase its capacity, shorten production time and generate less waste.
Video of project example
The main results from this project
· Production and packaging line for mini-sized laundry capsules
· Model certification of the new green product
· The creation of 10 new jobs
The Business Development, Innovation and SMEs Growth Programme in Bulgaria
The project is supported by Norway through the Norway Grants. See more opportunities under the SMEs Growth Programme in Bulgaria.